SCENE | Cape Cod, 1953.

Photos of a beach barbecue on The Cape by Eliot Elisofon, 1953.

"As they say on my own Cape Cod, a rising tide lifts all the boats." —J.F.K.

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GEAR | Heidi Merrick Surfboard Socks

Speaking of beach vibes, our favorite L.A.-based surfer-designer Heidi Merrick has created these raddddd (sorry, there's no other word for it) surfboard socks. As part of a larger high end beach collection with blankets, towels, and a tote, Merrick has done it again and in her singular style. All I need is one of these board bags and an empty passenger seat in a vintage convertible—and then I will be living in my own Instagram dream.

UNIFORM | Beach Vibes

Nixon Time Teller P ($75); Gravel & Gold Dopp Kit ($54); Vans Murdock Hat ($30); Summer Bummer Sustainable Tank ($55); Sea Glass Bracelet ($78); Gordie Fireballs Towel ($55); Ace And Jig Track Short ($165); Crap Sunglasses ($56).

DESIGN | Menus of the 50s and 60s

As fashion continues to take design cues from the 20th century—from 50s architecture (Dana Lee's Spring/Summer collection was inspired by the color palette of Russel Wright as one example) to 80s surfwear and outdoor brands—this trove of old restaurant menus from the 1950s and 1960s seemed like a fun share. I love how playful they are and the colors and fonts are endlessly inspirational. All found via the LA Public Library.

IMAGE | Patriotic Brands

A couple of days ago the Wall Street Journal posted a study that shows consumers consider the top three most patriotic brands in the U.S. to be: Jeep, Levi's, and Coca-Cola in that order. Food for thought as we toast the country's 238th birthday tomorrow.

As an interesting side note, the bottom left photo from 1948 is not a Coca-Cola ad, but a LIFE Magazine photo of a model being sprayed with DDT. The idea for the photo was to demonstrate how the (now-banned) insecticide wouldn't contaminate her food or drink. Now it's clear that DDT was not good for humans or the planet, and scientists note that the US ban on DDT was a major factor in the comeback of the bald eagle—so I guess if I'm ever asked to take a consumer poll, I'm going all out for the EPA as the most patriotic brand in America!

Happy Fourth!

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BASE LAYER | Dermatone Lip Balm

After getting a lip burn from hiking earlier this summer, I'm stepping up my lip protection game starting with Dermatone's SPF 23 medicated lip balm ($4). Dermatone has been around since 1981 and caters to protecting outdoor enthusiasts from harsh rays, wind, and cold. I personally love the chunky container (and their early 80s ski bum aesthetic, if I'm being honest). This is good stuff if you're in the market, and I'm always interested in other recommendations too!

SCENE | The French Riviera, 1963.

Photos of Jane Fonda and Alain Delon waterskiing by Francois Pages, 1963.

 #summervibez