UNIFORM | Introducing j.MASON

I'm so so so excited about the new accessories label j.MASON out of Los Angeles. Jocelyn Mason, the designer behind her eponymous label was most recently the Director of Product Development for Clare Vivier. I remember meeting her on a studio visit at Clare V. over three years ago—she showed me the ropes of monogram embossing—something that still seems like magic! Now she's out on her own with some realllllly incredible products.

From luxury handbags hand-made from vachetta leather ($599) and leather key chains ($39) made from vegetable-tanned leather to Irish linen scarf wraps ($99-$125) that come in colors from natural flax to dark indigo—everything is the perfect mix of classic with California. The leather totes and braided keychains are exquisite, but also easy to understand at first glance.

The j.MASON scarves ($99-$125) however, are insanely versatile and truly not like anything else on the market that I know of. You can wear them around your neck draped, doubled like a kerchief, wrapped like a shawl, tied as a shirt, there are probably hundreds of ways to wear these gorgeous textiles and j.MASON makes it so they'll actually stay in place with the leather ties on each side. Check out all of the new j.MASON supply at The Reed!












GUIDE | The Reed's Red-Eye Survival Guide

We've recently created something of a red-eye survival guide at The Reed. It's a packing guide and includes two playlists, one to lull you to sleep upon take off and one to gently get your energy back up when the wheels are down at your destination. Everyone is different when it comes to sleep strategies on planes. I think noise canceling headphones are invaluable, others swear by scuba-necked hoodies, and some like to sprinkle a few calming drops of lavender essential oil on a scarf and wrap up in it to get some shut eye. We'd love to hear your strategies as well. Come check out the guide here.

P.S. Next up in the guide department is New Orleans with a Jungmaven t-shirt to go with it...stay tuned!

Follow Lizzie and The Reed on Instagram for more inside scoops!

UNIFORM | The Tradlands x The Reed Safari Shirt


This shirt's origin story goes back a few years. I walked in to a lunch meeting at King's Highway in Palm Springs and my friend Kristina was wearing an oversized linen shirt. It had been washed hundreds of times, the buttons were thick, and there was a bit of fraying happening here and there—it was sooooo freaking perfect. I couldn't focus on anything but the shirt—what a perfect item to have in the hot heat of a summer day, especially in the desert. My first question: Who made it and how old was it? Gap and about 20 years old. Great, I thought. I'll never find anything like it. I combed through 1980s Banana Republic and 1990s Gap online and searched high and low, from vintage stores to eBay, and came up empty handed each time. It was destined to only live in my memory until this spring when I was talking with Tradlands' Sadie Roberts about a collaboration for The Reed, and, hel-lo, I asked if she could create a shirt inspired by this old Gap shirt. YES, she could.

We didn't want to just copy an existing shirt though, we wanted to create the best damn white linen shirt possible, and frankly, I think we did it. The Tradlands x The Reed Safari Shirt ($155) features tails that are extra long so it can be worn like a tunic—long over shorts or even as a bathing suit cover up. The buttons are thick and sturdy (and happen to be made in Chicago). The white Irish linen is so breezy and soft, but durable enough to take well to lots of wash cycles. The cut and tailoring is what makes Tradlands the best American-made women's shirt maker on the planet. But what's the best thing about The Tradlands x The Reed Safari Shirt? The oh-so-subtle YES monogram stitched to the chest in white thread.


The shirt is about saying yes to summer adventures. All of our heros that have donned white linen in the past seemed to have spent their summers doing things like writing novels while traveling the world or protesting injustices—this shirt is entirely about that summer spirit.

The shirt just launched and in celebration, we're offering free domestic shipping all week with the code YESYES. Come check out the shirt right here at The Reed!




GIVEAWAY | Grei Chambray Shirt and Canvas Tote


When it comes to the idea of investing in high quality basics I don't think there's many out there that do it as well as the New York-based and American-made label GREI. Their products are simple without being plain—utilitarian in the best sort of way—products that please with their functionality and design. One of my absolute favorite pieces of theirs is their chambray shirt ($195) which just keeps softening every time I wash it. It's so versatile and a shirt I always pack if I'm going out of town—doesn't matter where I'm going, the shirt makes sense everywhere. In addition to the shirt, their canvas bags ($145) are perfect. 

As a self-described tote addict, this bag still excites me—it might sound silly, but it's true. The construction is so solid, the handles are the perfect length and reinforced, and the sides naturally close together at the top.

We're giving away a shirt and a tote from The Reed to one lucky winner. To enter: check out The Reed on Instagram (@the_reed_shop) where we regularly announce new products and updates. Like or comment on the giveaway photo that's posted there and you're automatically entered to win! We'll choose a winner Thursday 7/23/16! Good luck!!

UNIFORM | Mohinders Shoes


You may have noticed a resurgence in huarache style shoes here and there. I distinctly remember starting to spot them in Echo Park in L.A. a few years ago or so. Now, they're a bit easier to find (especially in warmer climes), but not necessarily when it comes to a quality pair. While a pair you may pick up in a sea town on a surf trip in Mexico may be memorable, a pair from Mohinders stand apart from other woven leather shoes.
They are ethically manufactured in rural India by 2nd and 3rd generation craftsmen and women who use a very unique vegetable tanning process that uses the bark of a babul tree and the myrobalan nut. If that means nothing to you, let me tell you what it means to me: they smell amazing and you can wear these shoes with no socks without fear that an unseemly aroma might arise from your feet after walking on a hot summer day all over town.


Currently Mohinders has two styles on offer: Men's City slippers ($145) and Women's Flats ($145) with women's City Slippers on their way soon! Check out Mohinders, they're inspirational on several levels and I've been wearing the shoes for days and am really digging them!



UNIFORM | Upstate Raglans & Scarves


As a style writer and a retailer I've gotten a little frustrated over the years with how fast seasons move in fashion. The focus on what's to come always seems to trump the present, and it always felt so disjointed to me to be thinking winter in the middle of summer and vice versa. But today all that frustration melted away when my Upstate Fall/Winter 2015 order arrived for The Reed. Not only because it's sooooo awesome, but because it is totally wearable for the rest of the summer. Sundowners at the beach with the dyed (buttery soft) raglan? Check. The wool/silk blended scarf around my neck with a sundress? Yes please!

The scarves are brilliant not only because they are the perfect weight, luxuriously soft, and a great statement piece, but there are so many ways to wear them.


A few years ago an Upstate shibori-dyed kimono snuck into my closet and it's been one of my most favorite things to wear out—because it's a little loud I don't wear it regularly, but without fail, every time I wear it I get asked about it and where it's from. I'm thinking one of these pieces just might sneak into my closet as well. Check it all out right here

UNIFORM | Jungmaven Tanks


It's that time of year when our shoulders and biceps are out in the world and the one tank I've been noticing is the American-made unisex Jungmaven Tank, cut in a way where both men and women look sleek without wearing something that's skin tight. I think I especially noticed this particular tank when the photographer shooting us in Utah last week was wearing one (it was 100 degrees and we were in winter wool, so it looked like the apparel version of a tall cold glass of water). L.A.-based Jungmaven has their own great designs on offer ($48+) but there are also two Jungmaven collabs that have caught my eye:
The Poor Porker's Chicory Tank ($54), a coffee over-dye tank that's screen printed with a chicory illustration by Elizabeth Hults and The Ace Hotel's Jungmaven Tank ($60) that features an embroidered flower and cheeky slogan (F*ck It, Let's Hug). Good stuff all around. Viva la tank!